Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
I am an aspiring entrepreneur, a lover of random-acts-of-kindness and a giver of smiles. My talents range in providing optimism and insight for others, a never-ending-urge to succeed and a dash of premiere pro video editing skills. I have managed a small video-making business ever since I was a college freshman. I have my own website, but I am currently renovating it for a more modern spin. I am an advertising major pursuing optometry, with an entrepreneurial spirit. I aspire to be the best “me” I can be. I am not afraid of taking risks—which explains why I was voted “Most Risk-Taking” in high school. The ideal game plan is to open my own eye clinic and then advertise the “crap” out of it, but I understand that in life, opportunities come and go, and I am always down for a good opportunity.
I see this business as being a stepping stone/gateway to more aspirations and entrepreneurial endeavors. I have come to realize that it is through our mistakes that we learn the most, so I am prepared to delve deep within it until I rise above it all. Overall, apart from giving back to my family and living comfortably, I just want to help people by making their lives easier, which is why I feel like the food-delivery-competition-app-idea would help many starving college students especially during those hard times when they can’t do anything except study. 

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
I am offering a chance to give something to participants, be it fun but most of all food! I am offering an interactive community of food deliverers derived from your own personal friends list, with an option of allowing randoms to deliver you food as well. With each successful delivery, each deliverer will be ranked in a 1-5 star system—“did he/she deliver on time, did he/she give the right order, etc.” This community will allow students, especially ones who are tired and immobile at Club West or Library Marston to be able to satisfy their hunger and continue studying on without the trouble of trekking back to their own car and wasting time and effort to obtain food. There will even be a geo-locator map, allowing users to find other users near the food locations they would want. It will be a point based system that will be redeemed for products and monetary prizes.  We may even go far as to having a “top deliverer of the month” where they will be given money or giftcards from their most successful restaurant deliveries. 

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
The idea is to provide the interactive community to a set of minds that are willing to engage in a fun environment. The young college student demographic, ranging from 18-25+ years old would be ideal because even at an early age, freshmen are already ordering out (because of lack of prior cooking knowledge or whichever reason). This is to allow students to engage in a community solely based on them, to serve them and their hangry needs. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
It is exactly what I mean. It is a community. Have you ever wondered which of your friends was free to go out to eat with you, but you weren’t able to reach them? This app would help not only deliver your food to you but deliver your friends to you as well. I am a firm believer of random acts of kindness, and there have been times when I personally have needed food but couldn’t really grab any—be it time or inconvenience factors. This app is essentially a way to motivate others to help other people, through their stomachs, while also attaining cool prizes and monetary benefits. It’s a win win. 

5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
From the feedback that I have attained, I have learned that “Querk” is something similar to my idea, and I see that clearly. What sets my idea and “Querk” apart is the “consistency” level. My app idea is entirely based on food and only food, while as Querk is based on small, random tasks. With that idea in mind, it sets a challenge for me, a challenge to always improve the app idea based on that one idea. So, users of my app will always be guaranteed better app modifications, improvements and perks with each app cycle update. Which means, more prizes, incentives and deliveries in store for the future. 

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 
 I believe that with any business, there has to be doubt because doubt allows visibility of flaws that can be corrected and fixed. I think that there are some logistics that need to be worked out. 
 
For the "feedback memo" -- please summarize five main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 

1.     Be more clear with your business intention.

2.     Why should we feel motivated as the target audience?

3.     What is the idea about?

4.     Explain everything, even the small things that don’t seem like they need explaining.

5.     Will this really work?

Obviously, the five main points are really a springboard from which I was able to focus my app idea on. I needed to refine the idea, because sometimes you put so much effort into something, and unless you can explain it correctly, no one will really “get it.”