Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

After reading the chapter, I was more clarified about how marketing research is conducted, and I was really impressed about the development and the process behind it. As an advertising major, marketing research is one of the core fundamental things you should do, because you have to understand your target market first before diving into something.

2) Identify at least one part of the reading that was confusing to you.

This chapter was really neat, and nothing was confusing.

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author the following questions: What would be the most important part of the marketing process?

How would you say Internet Marketing differs from Physical Marketing? Which is the most effective and why?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

This chapter was really interesting, so I have no disagreements.