Interview:
Bonchon Chicken is a franchise with limited locations across America. They are loved for their close to authentic Korean barbecue chicken. This is a transcript from the conversation I had with an owner in Virginia. (I was on a trip in Virginia, and I had to do what I had to do.)
(Transcript)
Me: "What do you think sets you apart? What's your target audience demographic? Do you feel like your product fills an unmet need?"
Business owner:
"I think my target audience is anyone who appreciates good fried chicken. Picture foodies with food blogs and college students on food adventures. There's a reason why people come for the chicken. It's close to authentic Korean Fried Chicken as you can get. Plus, locations are limited to the northern regions so if anyone is interested in chicken, you have to travel."
Included are videos of customer interactions.
Overview:
-Most are "word of mouth" clients (they received their recommedation from friends and reviews)
-They sometimes travel far from out of state to order some if in the area
Reflections:
I think the owner understands the needs of the clients. It would be amazing if more locations were opened up, but maybe the appeal of the product would be dimmed if it were made available more conveniently.
I also think that the owner does understand the needs of his clients. One thing he is definitely right about, there aren't as many chicken places the further north you go. I lived in NH for about 3 years I think the only two options for chicken was KFC or Chickfila and there wasn't many of those around, at all. When you go to Ocala you find there's a selection of different fast food restaurants that are based around Chicken.
ReplyDeletehttp://laurenent3003.blogspot.com/2016/02/the-twenty-percent.html
Hi Lauren, I was on a trip in Colombia as well and I had to do what I had to do. I wasn't able to record any videos, but I was able to talk to my entrepreneur. I like your post, and that you decided to talk to someone who owns a limited location restaurant. Indeed if this is good one has to travel in order to try it, and this can be an adventure for the customer as described by the owner. Great Job! The owner does know what their customers needs are, and specially when customers love a really well cooked chicken! Please, feel free to check out my post http://cabuawad.blogspot.com/2016/02/the-20-percent.html
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