1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I found the biggest surprise of this reading was the use of the term “Human Types”. I’m interested in this terminology. The usage of tiny, insignificant details about a person is just so interesting.
2) Identify at least one part of the reading that was confusing to you.
I would have like to hear more about why the 1950′s sparked a shift in consumer habits.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask him for my specific solutions to the instances where targeting demographics has failed. What are some ways this can be redeemed and what is usually the biggest reason why this happens?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
Maybe this was just me, but I did not see anything wrong with what was said.
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