Week 5 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

 It was intriguing to realize that there are numerous pitfalls in selecting new ventures. There were a multitude of reasons I did not even consider before, such as the following: lack of objective evaluation, poor financial understanding, lack of venture uniqueness, etc. I believe it teaches you to understand that there are many areas of analysis when selecting a new venture. 

2) Identify at least one part of the reading that was confusing to you.

 The elements affecting new-venture performance seemed difficult, or rather confusing for me. I thought the arrows were misleading, and overall, I just think it could have been explained more. 

3) If you were able to ask two questions to the author, what would you ask? Why?

I would ask: "Why eBay?" It seems to me that entrepreneurs are flocking to eBay as their source, but why are they not going towards other sites similar to eBay? 

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I believe the author to be a capable and experienced person with regards to what he has to say. I just think that it is difficult to really gauge certain things when there are no numbers to back up some things.